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Averill Elizabeth Gordon: Public Relations

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This introduction to PR provides a grounding in fundamental theory and relates it to real-world practice. The standard chapter structure, with content presented in bite-sized chunks, allows students to navigate the text easily to organize their learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area. An introduction to the conceptual framework for the subject considers how public relations evolved and the major theories of PR and communications. The practical approach is then developed through exploration of how to develop a PR campaign using the tools of the trade. Finally, the book examines broader topics such as issues management and PR specialisms. Public Relations is written by a former practitioner who uses her experience to produce a wide range of 'Application to Industry' case studies to show real-life PR in action. Each chapter also features 'PR Tools' to demonstrate the effective use of a particular technique. Interviews with practitioners give insight into the operation of the PR industry and round-off the practical approach of the text. The book is accompanied by an Online Resource Centre, which includes: For students: * Progress tests comprising multiple choice and true-false questions * Full versions of the case studies appearing in the book * Web links * Online glossary of terms (taken from the book) * Links to profiles of PR companies and PR departments - a diverse selection have been chosen * Learning skills portfolio comprising an outline and definition of skills needed in industry with guidelines on their development, with exercises to enable application of these For lecturers: * Instructor's manual (provides lesson plans for each chapter, explaining the key points and how to incorporate the exercises) * PowerPoint slides outlining the main aspects of the chapter and providing images and diagrams. * Summary quizzes in the form of multiple choice/true-false questions and indicative answers, which act as progress tests * Exercises which include briefs and marking criteria for presentations, press release writing, event planning and proposals, with marking criteria to encourage interactive study and peer marking * Suggestions for active learning games * Discussion points for use in seminars * Practice examination questions for each part of the book with indicative answers *Test Bank Material

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Vanessa Diffenbaugh: The Language of Flowers

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Gather ye rosebuds while ye may, Old Time is still a-flying: And this same flower that smiles to-day To-morrow will be dying. [Herrick] "The Language of Flowers" - the biggest book of the year. The most talked-about debut acquisition of 2010 will be the publishing event of 2011. The Victorian language of flowers was used to express emotions: honeysuckle for devotion, azaleas for passion, and red roses for love. But for Victoria Jones, it has been more useful in communicating feelings like grief, mistrust and solitude. After a childhood spent in the foster care system, she is unable to get close to anybody, and her only connection to the world is through flowers and their meanings. Now eighteen, Victoria has nowhere to go, and sleeps in a public park, where she plants a small garden of her own. When her talent is discovered by a local florist, she discovers her gift for helping others through the flowers she chooses for them. But it takes meeting a mysterious vendor at the flower market for her to realise what's been missing in her own life, and as she starts to fall for him, she's forced to confront a painful secret from her past, and decide whether it's worth risking everything for a second chance at happiness. "The Language of Flowers" is a heartbreaking and redemptive novel about the meaning of flowers, the meaning of family, and the meaning of love.

This CGP Revision Guide explains the entire AQA Grade 9-1 GCSE Spanish course, including all the vocabulary and grammar students will need to master for each topic. There are also exam-style practice questions on almost every page, covering reading, writing, speaking and listening - with free audio files available from the CGP website. The book is rounded off with a section of exam advice and useful vocab lists for each topic. For even more AQA GCSE Spanish exam preparation, The Language of Flowers free ebook a matching CGP Exam Practice Workbook (9781782945475) is also available. The colourful, salacious and sumptuously illustrated story of Covent Garden - the creative heart of Georgian London - from Wolfson Prize-winning author Vic Gatrell SHORT-LISTED FOR THE HESSELL TILTMAN PRIZE 2014 In the teeming, disordered, and sexually charged square half-mile centred on London's Covent Garden something extraordinary evolved in the eighteenth century. It was the world's first creative 'Bohemia'. The nation's most significant artists, actors, poets, novelists, and dramatists lived here. From Soho and Leicester Square across Covent Garden's Piazza to Drury Lane, and down from Long Acre to the Strand, they rubbed shoulders with rakes, prostitutes, market people, craftsmen, and shopkeepers. It was an often brutal world full of criminality, poverty and feuds, but also of high spirits, and an intimacy that was as culturally creative as any other in history. Virtually everything that we associate with Georgian culture was produced here.

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Toba M. Garrett: Wedding Cake Art and Design: A Professional Approach

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A comprehensive, inspiring guide to the art, craft, and business of wedding cake design Combining inspirational cake designs, step-by-step decorating instruction, and advice on the fundamentals of running a successful cake business in a competitive market, Wedding Cake Art and Design is an invaluable guide for industry professionals and students. Master cake decorator Toba Garrett includes stunning designs for cakes inspired by textiles, seasons, fashion colors, flowers, and much more, and gives decorators the tools to translate their own clients' ideas into creative new designs. Decorating techniques ranging from simple to advanced are explained in a clear, fully-illustrated, step-by-step format Sample scenarios included throughout the book show readers how to handle a client consultation and how to create appropriate cakes for every client's budget, theme, and creative needs Nearly 200 beautiful full-color photographs showcase finished cakes and illustrate key decorating techniques, while full-color illustrations provide insight into the professional decorator's creative process Author Toba Garrett is one of the country's foremost artists in the field of cake decorating and the founder of the Institute for Culinary Education s Department of Cake Decorating and Design, where she now serves as master chef instructor and where she has trained some of the top cake artists in the world A must-have for professional cake decorators, baking and pastry students, and even advanced cake decorating hobbyists, Wedding Cake Art and Design is the only resource a decorator needs to design, plan, and execute picture-perfect wedding cakes for every client, every time.

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Nancy Carlsson-Paige: Taking Back Childhood: A Proven Road Map for Raising Confident, Creative, Compassionate Kids

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Read Nancy Carlsson-Paige's posts on the Penguin Blog Based on early-childhood development expert Nancy Carlsson-Paige s thirty years of researching young children, this groundbreaking book helps parents navigate the cultural currents shaping, and too often harming, kids today and restore childhood to the best of what it can be. As Carlsson-Paige explains, there are three attributes critical to kids healthy development: time and space for creative play, a feeling of safety in today s often frightening world, and strong, meaningful relationships with both adults and other children attributes that we, as a society, are failing to protect and nurture. From advising parents on which toys foster creativity (and which stifle it) to guiding them in how to use power-sharing techniques to resolve conflicts and generate empathy, Carlsson-Paige offers hands-on steps parents can take to create a safe, open, and imaginative environment in which kids can relish childhood and flourish as human beings."

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Molly Bloom: Molly's Game: From Hollywood's Elite to Wall Street's Billionaire Boys Club, My High-Stakes Adventure in the World of Underground Poker

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Molly Bloom reveals how she built one of the most exclusive, high-stakes underground poker games in the world-an insider's story of excess and danger, glamour and greed. In the late 2000s, Molly Bloom, a twentysomething petite brunette from Loveland Colorado, ran the highest stakes, most exclusive poker game Hollywood had ever seen-she was its mistress, its lion tamer, its agent, and its oxygen. Everyone wanted in, few were invited to play. Hundreds of millions of dollars were won and lost at her table. Molly's game became the game for those in the know-celebrities, business moguls, and millionaires. Molly staged her games in palatial suites with beautiful views and exquisite amenities. She flew privately, dined at exclusive restaurants, hobnobbed with the heads of Hollywood studios, was courted by handsome leading men, and was privy to the world's most delicious gossip, until it all came crashing down around her. Molly's Game is a behind the scenes look at Molly's game, the life she created, the life she lost, and what she learned in the process.

Among the jumble of paperweights, plates, typewriters and general bric-a-brac in Mr Nakano's thrift store, there are treasures to be found. Each piece carries its own story of love and loss - or so it seems to Hitomi, when she takes a job there working behind the till. Nor are her Molly's Game: From Hollywood's Elite to Wall Street's Billionaire Boys Club, My High-Stakes Adventure in the World of Underground Poker free epub fellow employees any less curious or weatherworn than the items they sell. There's the store's owner, Mr Nakano, an enigmatic ladies' man with several ex-wives; Sakiko, his sensuous, unreadable lover; his sister, Masayo, an artist whose free-spirited creations mask hidden sorrows. And finally there's Hitomi's fellow employee, Takeo, whose abrupt and taciturn manner Hitomi finds, to her consternation, increasingly disarming. A beguiling story of love found amid odds and ends, The Nakano Thrift Shop is a heart-warming and utterly charming novel from one of Japan's most celebrated contemporary novelists.

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none: BTEC First in Health and Social Care: Revision Guide

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* The one topic-per-page format provides hassle-free revision for learners with no lengthy set-up time and no complex revision concepts. * Written with learners in mind - in an informal voice that talks directly to them. * Visually engaging pages break the content down into easily-digestible points, with revision activities and worked examples that prepare learners for the test. * Designed to be used alongside the BTEC First Health and Social Care Revision Workbook with one-to-one page correspondence to make it easy to use the books together. * Covers both externally assessed Units for BTEC First in Health and Social Care (Units 1 and 9).

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Katsura Hoshino: D. Gray-Man

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Announcement The battle against Arystar Krory and Eliade continues. With Allen's eye once again healed and operational, the truth begins to be revealed. Allen's companion Lavi realizes that Arystar may not actually be a vampire but something else entirely. By the end of the battle at Krory Castle, Allen and Lavi find themselves with an unexpected companion for their journey.

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Bhavani Silvia Maki,Rama Jyoti Vernon,Mariana Caplan Phd: The Yogi's Roadmap: Patanjali Yoga Sutra as a Journey to Self Realization

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While the techniques of Yoga are well expounded upon in the West, little guidance has been offered to integrate these practices with our emotions and psychology. Traditionally, the Patanjali Yoga Sutra is recognized as the definitive guide, offering perennial wisdom in navigating life’s challenges through the cultivation of viveka khyati, discriminating wisdom. In The Yogi’s Roadmap, Bhavani Maki offers unique, contemporary insights into the Yoga Sutra, revealing that deep, personal inquiry is both the means and the experience, of embodying our true spiritual awakening.

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Magnolia Belle: Teen Titans Go! (TM): Burger Versus Burrito

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BEAST BOY and CYBORG are having a totally awesome afternoon playing video games, when they realize something is missing...food! But these BFFs just can't agree on the best food ever created! Is it the Burger? Or is it the Burrito? Will the TEEN TITANS have to agree to disagree? Or will one cuisine reign supreme? TM & (c) DC Comics. (s14)

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Kate Alcott: The Dressmaker

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Torn between her dreams and the truth, she was faced with an impossible choice ...Tess, an aspiring seamstress, is stunned at her luck when the famous designer Lady Lucile Duff Gordon hires her to be a personal maid on the Titanic's doomed voyage. When disaster strikes, Tess is one of the last people allowed on a lifeboat - her employer also survives. On dry land, savage rumours begin to circulate: did Lady Duff Gordon save herself at the expense of others? Tess's dream of becoming a skilled dressmaker is within her grasp but now she is faced with a terrible choice. Suddenly she finds herself torn between loyalty to the fiery woman who could help her realise her ambitions and the devastating truth that her mentor may not be all she seems. Authentic and honest, The Dressmaker is a compelling and vivid story that will have you holding your breath until the last page. *Shortlisted for the Goodreads Historical Novel Award*

Melville's short stories are masterpieces. The best are to be appreciated on more than one level and those presented here are rich with symbolism and spiritual depth. Set in 1797, Billy Budd, Foretopman exploits the tension of this period during the war between England and France to create a tale of satanic treachery, tragedy and The Dressmaker free ebook great pathos that explores human relationships and the inherently ambiguous nature of man-made justice. Tales such as Bartleby, Benito Cereno, The Lightning Rod Man, The Tartarus of Maids or I and My Chimney, show the timeless poetic power of Melville's writing as he consciously uses the disguise of allegory in various ways and to various ends. He shows us how we can anchor ourselves as individuals in the eye of this storm, and how communities can create a 'topsoil of trust' to do the same for their increasingly diverse and digital populations. Written with his trademark vitality, wit, and optimism, and with unequalled access to many of those at the forefront of the changes he is describing all over the world, Thank You for Being Late is Friedman's most ambitious book - and an essential guide to the present and the future.

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